Why Partner With LEGENDS OF MOTORSPORTS and HMSA?
In 2010, Legends launched a new era in historic racing with a mission of managing and staging an organized series of premium historic racing events and related lifestyle experiences under the Legends of Motorsports brand at historic North American venues. Its event model is consistent with the leading historic racing events in the world including the Silverstone Classic, Monaco Historics, LeMans Classic, Monterey Historics and the Goodwood Revival.
These events, while niche in consideration of the mass market, are mass in terms of a participant -- affluent 35-64-year-old audience. Much of the participant target is business owners, professionals and senior executives with a taste for luxury goods and lifestyle. Traditionally a difficult to reach audience, historic racing and historic lifestyle is their passion. The attending public, while trending slightly less affluent, clearly are well above average in education, income and investing activities.
There are three obvious benefits of Partnership: