LEGENDS OF MOTORSPORTS AND HMSA
Our philosophy and approach is simple, retain all that is good about contemporary historic racing events and enhance them by making them dramatically more enjoyable for the participants and the fans alike. For our participants the focus is an elevation of this beloved sport through a markedly higher level of customer service and on-site operation and organization. These difference-makers include minimizing inconveniences, increasing on-track time and maintaining an environment that is equally comfortable and stylish.
If anyone can be considered as an authority on marketing in the world of motorsports, then Zak Brown is well placed to make such a claim.
Zak founded and has built the world's largest motorsports marketing agency in JMI (Just Marketing International), a business that has global reach and influence in many aspects of motorsport including Formula 1 and NASCAR. As CEO of the business, he is well connected at the highest levels of the sport with sponsors, teams and series organisers.
Zak also pursues his passion for motorsport on the track, carrying on from his early days as a successful professional racing driver. He is a partner in United Autosports, the unique Anglo-American owned team that competes in multiple sports car series around the world. As well as being involved in the business side of the team, Zak also joins a stellar line-up of drivers who race for the team.
Zak is a partner with former F1 and Indy 500 winner Eddie Cheever in Coyote Cars, a race car manufacturer. A partnership with three time Indycar champion and Indy 500 winner Bobby Rahal in the Legends of Motorsports classic racing series completes Zak's list of business interests; a breadth of interests that ensures Zak has visibility of virtually every aspect of the sport both on and off the track.
Anyone considering the sponsorship opportunities in motorsport should ensure that Zak is one of the people they consult. Zak has an encyclopedic knowledge of the industry and a total understanding of the commercial practicalities that underpin the relationship between sponsor and property owner. The ability to 'wear the shoes' of both the property owner and the client has resulted in Zak being seen as a unique individual in the motorsport industry, trusted as someone who will construct a deal that will delight both sides.
In summary, Zak has immersed himself in the world of motorsport. Zak brings business to the track and the passion of the track to business.
Few individuals have had the opportunity to impact their sport as an athlete, owner and executive. In the case of Bobby Rahal he has made a significant impact in each area.
As a driver Rahal won three CART Championships (1986, 1987 and 1992), and the 1986 Indianapolis 500. A study in consistency, Rahal missed a top-ten Championship finish only once in his 18 year open-wheel career. Twice named Driver of the Year (1986 & 1992) Rahal remains the only owner-driver to with a CART Championship (1992). A versatile driver who also had starts in Formula 1, NASCAR, Can-Am and IROC, Rahal won the Daytona 24 in 1981 and was a winner in the 12 Hours of Sebring in 1987.
As a team owner Rahal has overseen the growth of Rahal Letterman Racing from a one-car program to a multi-car, multi-discipline organization. Rahal has been responsible for finding and developing some of the top-young talent in open-wheel racing. It also was Bobby Rahal who was responsible for bringing Honda into North American open-wheel racing in the early 90s, an involvement as a manufacturer that has produced eight Championships and over 100 victories including three Indy 500 triumphs.
Rahal, who was inducted into the International Motorsports Hall of Fame in 2004, remains active as the driving force behind Rahal Letterman Racing and the Rahal Automotive Group.
In some senses, one can argue that racing is in the genes. This cannot be truer than referring the President of Historic Motor Sports Association Cris Vandagriff. His great grandfather Harry Buchanan Grey started the racing history when he rode with Barney Olfield as a riding mechanic in the Indianapolis 500.
Cris, following some early racing, assisted in growing Hollywood Sport Cars into the largest Ferrari dealership in North America, catering to LA's premier entertainment and business clientele.
Between the periods 1995-1999 Cris left the Ferrari dealership business and pursued his love of historic racing as General Manager of VARA. In 1999 Cris bought HMSA from Steve Earle, the premiere historic racing organization. HMSA was created in 1977 to serve as the sanctioning body for premiere historic racing events such as the world famous Monterey Historic Automobile Races and mandates the cars race as they were and not what they could have been. HMSA is one of the most respected historic racing organizations in the United States, producing world class spectator events across the country in addition to managing one of the largest member-based associations who own, restore, preserve and race the most historic and valuable sports and racing cars in the world.
In July of 2011, Cris has added Legends of Motorsports to his impressive list of events.
Please click here to go to Historic Motor Sports Association website.